11 Things to Avoid When It Comes to Establishing Your Local Presence

1. Not bothering to update your listings First, stick to listings that are relevant to your industry and area, as some tend to be spammy and may hurt your chances. Next, make sure that all your information across all directories are updated and accurate, otherwise you may lose prospects. Include open hours, contact numbers and your address. 2. Not focusing on local keywords Localised search engine marketing provides a unique opportunity for you within your area of business. This will give you an edge over larger businesses that tend to focus on other areas than the one near your office. 3. Not putting any attention to reviews It's all good if customers leave reviews about your business online, but there are still more ways you can encourage more reviews. Provide discounts, freebies and other incentives in exchange for honest reviews from genuine customers. Formulate timely and appropriate responses to reviews, both positive and negative. This way, customer...