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11 Things to Avoid When It Comes to Establishing Your Local Presence

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1. Not bothering to update your listings First, stick to listings that are relevant to your industry and area, as some tend to be spammy and may hurt your chances. Next, make sure that all your information across all directories are updated and accurate, otherwise you may lose prospects. Include open hours, contact numbers and your address. 2. Not focusing on local keywords Localised search engine marketing provides a unique opportunity for you within your area of business. This will give you an edge over larger businesses that tend to focus on other areas than the one near your office. 3. Not putting any attention to reviews It's all good if customers leave reviews about your business online, but there are still more ways you can encourage more reviews. Provide discounts, freebies and other incentives in exchange for honest reviews from genuine customers. Formulate timely and appropriate responses to reviews, both positive and negative. This way, customer...

SEO Audits: The Lifeline of Your Website

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SEO audits are not an oft-discussed subject but that doesn't really mean that it's less-practiced as well. However, if you didn't have an idea prior to reading this post, let us tell you that SEO audit is a standard practice for websites. Those who are serious about their online marketing endeavors do invest in frequent audits. If you're looking forward to make the most of your online SEO campaigns make sure you're investing due time for these audits as well. The Importance of SEO Audits A credentialed SEO Company hired by you will definitely ask you to act in accordance. Kindly do not commit the mistake of avoiding this bit completely. Read on to find out about the fundamentals of the same. Let us clarify from the very beginning that an SEO audit is not quite like a traditional audit. The latter is performed only for marketing purposes- a properly executed audit - right at the onset- would mean that you are that you have better knowledge about the...

Essential Tips to Get Your Website Quickly Indexed in Google

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Whenever we create a new website, our prime target is to get indexed by Google as soon as possible. Though there is no time guarantee as when your site will be indexed by the search engine, but there are certain steps that can help you to avoid the worst case scenario and get the search engines working for you. According to Google, crawling and indexing are processes that may take time and often rely on various factors. Predictions and guarantees cannot be made as when the URL will be indexed. So, in this article, we will take up some factors that should be considered for quick indexing of your site in Google. Understand what is indexing Most of you may not be aware of the term indexing. In SEO, it refers to the search engines that keep a record of the web pages of your site. When the search engine bots starts to crawl your site based on index and no index meta tags, it continues to add pages with index tags. In simple words, it is the spider's way of processing a...

How To Make Your Website Navigation Fun With Anchor Links

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Not all websites are successful in terms of design and layout? Only those websites are considered successful, where a visitor finds no issue in finding what he/she came looking for. Whenever a website is designed, the foremost focus is placed on the navigational menu. This is particularly the need of the hour because most of us employ smartphones for surfing the web. From scrolling long webpages to fetching news feed, our thumb receives an excessive daily workout. If you need easy search to find quick response to your queries, anchor links are sure to offer a lot more convenience than excepted. They guide a visitor to a service that he might be looking for without any need to scroll ceaselessly. A single click on the anchor link will take your website's visitor to exactly where he wants to go next on the website. If you are utilizing these links in a deterministic way, your visitors (and their thumbs!) will really appreciate and thank you. What are anchor links? Are you h...

Top IOS Development Trends to Watch Out for in 2019 for Businesses

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With a majority of us hovering over the Internet through our mobile devices these days, businesses are pushing over to create an impact on the audience that is available on mobile. Before, having an iPhone was just a dream for many but with the lowered prices and easy installment schemes, we have seen a sudden spike in the number of users who now own iPhones. As a result, the iPhone market is now booming with its effortless customer support and services. Let's see the important trends that are going to blossom more in the year 2019. 1. Beacon/GPS: The adoption of beacons, GPS and NFC will see an uprise in 2019. These technologies are being used by businesses to make marketing strategies more potent to target a niche. Brands have already initiated incorporating beacons within their stores to send target messages through push notifications to their target audience. Also, brands will have the ability to define a geographical area and send push notifications to the us...

Essential Rules to Follow When Designing Successful Logos

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A logo symbolizes the iconic personality of a business benefiting companies to promote their brands, products and services. This helps in building public reputation and exhibiting business objectives to target clients. Customized affordable logo design services from a company that provide help business owners create an idea regarding exactly how they want to convey their business messages to the viewers For many companies, a good looking logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and services. When it comes to branding, the right logo design services is an essential component. The essential rules when designing an effective logo are as follows:- Simplicity Keeping your logo simple is essential. Keep in mind that the purpose is to build brand recognition. Your logo sums up who you are in a single image. Creating a simple graphic can be ...

Exhaustive List of the Best Payment Gateways in India

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The Internet has put the world on a pedestal governed by technology; the e-commerce sector is no alien to this culture. As the fashion of the virtual world takes the world by storm, there are a lot of companies alike which are moving their businesses onto the Internet. With e-commerce websites paving the path for a lot of development, there are a lot of companies who are taking the pledge to provide safe billing opportunities to their customers'. How do companies ensure that all online transactions are carried out safely, without the hassles of broken payments and unsafe money transactions? The answer is fairly simple; e-commerce stores and other virtual stores often choose payment services to carry out their day to day financial transactions, so that the flow of money from customers to vendors is well protected throughout. In lieu of this thought, let's take a quick look into some of the best payment gateways in India. Best payment gateways in India ยท...