SEO Audits: The Lifeline of Your Website

SEO audits are not an oft-discussed subject but that doesn't really mean that it's less-practiced as well. However, if you didn't have an idea prior to reading this post, let us tell you that SEO audit is a standard practice for websites. Those who are serious about their online marketing endeavors do invest in frequent audits. If you're looking forward to make the most of your online SEO campaigns make sure you're investing due time for these audits as well.

The Importance of SEO Audits

A credentialed SEO Company hired by you will definitely ask you to act in accordance. Kindly do not commit the mistake of avoiding this bit completely. Read on to find out about the fundamentals of the same.

Let us clarify from the very beginning that an SEO audit is not quite like a traditional audit. The latter is performed only for marketing purposes- a properly executed audit - right at the onset- would mean that you are that you have better knowledge about the performance of your website - its overall performance and the performance of the individual pages. Improved search engine rankings, needless to say, make for the only purpose behind these audits. They are performed before the beginning of a project and at the beginning of a fresh quarter.

No Overdoing it

Though it is important to invest time for these audits on a regular basis, experts clearly warn us against overdoing it - especially if it's a small website that we are dealing with. Technical analysis, on page analysis, off page analysis and competitive (keyword) analysis are the vital parts of audits. Sites can be improved with well-placed audits. You are in a position to analyze a particular site from different angles - all with that one goal of realizing avenues of improvement. Here is a more detailed look.

Technical analysis entails checking whether the website is working properly or not. Accessibility and indexability are the cornerstones of SEO audits. Accessibility very simply refers to the search engines' and the users' ability to access your site. If your content cannot be accessed by others then there is no point of creating a website at the first place. A few attributes that you need to check without fail are:

· Robot.txt files
· Robots meta tags
· XML sitemaps
· Website speed
· Redirects
· Mobile responsiveness
Indexability is treated with paramount importance by search engines since it determines the visibility of your content. Once you have fixed your accessibility issues you're ready to go on with the indexability bit.

On page analysis includes identifying conflicting blog topics - those that have nothing to do with the website itself, duplicate content, the attempt to rank same keywords on different pages, placement of proper URLs among others.

Not a lengthy process!
Do you think that SEO auditing necessarily have to be an arduous process? Not really! There are a few SEO auditing tools that can be explored to get the job done faster.

Comments

  1. samyuktha28 October 2019 at 04:41

    To my knowledge, there’s really one tool that helps every step involved in my content creation process. So far, I’ve only found INK for All.http://bit.ly/2IiHXlQ

    ReplyDelete

Post a Comment

Popular posts from this blog

Make Huge Money Online Without Using Ruthless Website Interaction Tricks

Image
A lot of web business start-ups have worked really hard to get their visitors to be more interactive. You might believe that this is really too basic but it is honestly the truth: all you have to do is pay attention and learn from people who have got more experience than you. This can be accomplished in a lot of different ways (like reading articles that are like this one). This is all about website usability as well as the methods you use to build a positive response. Here are some things that you can do in order to make a major difference in the interactivity of your website. 1 - You need to understand your audience, so that you can engage with them in a way that they understand and that connects them. This isn't super difficult or impossible, so perhaps all of those other Online Marketers just didn't have the proper motivation to actually solve their problems. 2 - People are most interested in your content than anything else on your site. If you want people
Read more

5 Ways to Strengthen Your Brand Identity

Image
How the Business of Branding Works to Meet Your Sales and Marketing Goals One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it's easy. You shake hands, strike up a conversation and build a connection. But online sales are a bit different. Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs. Moreover, today's consumers are craving more connection and authenticity from companies they do business with. And this is where business branding comes in. Your business brand defines who you are. It's the heart of your business. Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors. Branding creates an emotional co
Read more