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7 Reasons Behind Growing Importance of Content Marketing in 2019

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Following are the 7 reasons behind growing importance of content marketing in 2019: 1.) It aids marketers make more money, generate more sales & pull in unexpected customers • This one sentence sums it up for me as if a marketing strategy does not help you make profit; Small businesses depend on large sales, and content Marketing. 2.) It helps you build valuable relationships and it is cheaper than other forms of marketing • It helps marketers create valuable relationships with their audiences and make sales. • It can help build deals and relationship to boost sales by meeting prospects wherever they are at in the purchasing process and cajoling them forward by giving the knowledge they need to make their next stride. If you do this in a right way, you can convert them to walk them down on your path and increase ROI. 3.) It enhances your Brand Image and helps you make a Personal Connection • Businesses of various kinds can enhance their brand image by...

Get Free Marketing From YouTube

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Why should you take the time to market on YouTube? There are a lot of other sources for advertising that you can consider, so why would YouTube be one of the options that you put on your list. There are actually the number of reasons why YouTube can work so well, sometimes way better than the other avenues, and this can be true no matter what type of product or service you are trying to sell. Free marketing! Firstly, and importantly if you don't have a large marketing budget, YouTube is free. While you will need to invest a bit of your time to figure out your target audience and to create the videos that you want to use, being able to upload and even make the videos that you want to upload will be completely free. What is another advertising source going to be free? Video content is really powerful In a world that is moving more and more online, content is king. And out of all this content, video content is some of the best. Many times people would rather watc...

Tips for Building a Proper Digital Presence

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If you take a look around, you will notice that everything has become digital nowadays. People watch TV online, read news on websites, read e-books, connect with others on social media and even shop online. There are apps for pretty much everything and we have become dependent on technology because it makes our life easy. In this age, it is essential for a business to have a digital presence if it wishes to stay relevant. Not only does this enable a business to advertise itself on the internet, but it also offers a way to expand and grow. The question is how to build a proper digital presence? Listed below are some great tips that you will find helpful: 1. Start with branding You need to select an appropriate logo that can catch the eye of your potential customers as everyone wants to look at something interesting. Opt for a color theme and make sure it is a good one because you will probably use it for a long time. It is best to stick to two colors; more than two c...

Learning the Art of Digital Marketing From Your Competitors

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An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing, well, this sure makes for a killer digital marketing strategy. But hey, too much of it all, and you're only doing what the rest of the world is doing. Today, let's try and look through the things a little differently. Let's deal with a few questions first. Do you remember when exactly was the last time you ran a competitive analysis? Don't mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don't have any idea how your digital marketing strategy stands compared to your competitors. Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I'm sure you've heard this saying countless times before - keep yo...

What Are the Factors Influencing Link Building in 2018?

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Link building has always been an integral part of search engine algorithms and continues to be so. Even though their importance has risen and declined as varied versions of Google's algorithm were enforced, they have always played a vital part in prominent link placement and ranking. However, all links are not equally valued. The Internet is filled with low-value, non-pertinent and spam links that can quickly devalue your page in Google search. For getting the desired results, you need to steer clear of such links. To promote and increase awareness of your brand in 2018, take a look below at some of the factors influencing link building for SEO. Guest posting Guest posting is one of the most helpful techniques that you can implement in order to generate backlinks and acquire traffic on your website. However, you need to make sure that the guest posting websites are of the same or related to your niche. As you post your content on an authority website, ther...

Six Ways to Dilute the Value of Your 'About Us' Page

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It seems like one of the simplest and least consequential pages of any website. However, research has shown that a substandard 'About Us' page never fails to send prospects in the wrong direction. The simple fact of the matter is this is the one page that gives you the opportunity to tell your target audience everything there is to know about your company. Or at least, everything you want them to know, in order for them to formulate a positive opinion of who you are and what you do. Still, evidence would seem to suggest that many businesses are still making any number of common mistakes. Fall into any of the following traps and you could be doing your own business and website a severe disservice: 1. Me, me, me First and foremost, it's not all about you. Don't be fooled by the title - an 'About Us' page is all about demonstrating to customers how they can benefit from knowing you. Which means strategically telling them about your business in...

What Analysia Is All About

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Technology and the internet have advanced enough to allow us to earn sitting in the comfort of our own house. If you don't prefer to go out, it's not a problem anymore. You can have your business right at your home. There are many means of earning money online, but a recent one that is rapidly gaining popularity is usability testing. It's fast, it's easy and it pays. Why wouldn't anyone want to use it as their source of income? However, many people think that this way to make money online is scam. Yes, there are scams out there, but there are the authentic sites also. So, how do you know which ones to sign up for and which to stay away from? Thankfully, we have your back. We analyze websites and rate them to tell you the amount of potential each website has. One such site is Analysia. Let's dissect the different aspects of this website to tell you what Analysia is about. What is Analysia? The site is a usability testing forum which allows users to ...