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5 Reasons Why It Can Benefit To Use a WordPress Store Locator

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If you are building or managing a website for a business with several bricks-and-mortar premises, a dedicated WordPress store locator added to the site is certain to be a useful idea. This is a practical feature to include on a site to make it possible for potential visitors to easily find the closest office or store to their location. Here are a few of the most appealing features of this type of plugin: Google Maps Most of these plugins make use of Google Maps to get instant access to a wide range of information such as driving or walking directions to reach the intended destination in the shortest time possible. Plus, the Google Maps plugin makes it possible to view the landscape in several different views and even zoom in to inspect certain areas to make sure the specific directions are practical for the needs. Responsive design Any of the latest plugins should include a responsive design that easily works with the different size screens on mobiles and tablets. Many of t
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The 3 Elements of the Opt-In Process

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When prospective customers visit your website, you obviously want to obtain their information so you can build a relationship with them and provide them additional information about your products or services in the future. This process is where they OPT-IN, and it actually needs three elements. The 3 Elements of the Complete Opt-in Process are: Landing Page This is the 1st page users will see in the process. It will have a graphic of your lead magnet, a compelling headline, some benefit based bullets and of course - a place for people to enter their name and email address. Thank You Page This is the page that users are taken to as soon as they successfully enter their name and email address. This is a tragically underutilized page by most. Email Autoresponder This is tool that has the ability to automatically send out email. We just asked for some contact information so we need a place to store it. YES, you need an email autoresponder and here's why. If you don't
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How an Online Company Store Can Help Build Your Brand

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Do you have a new business and are looking for ways to get your brand established in the market place? Maybe you already have an established company and just looking for ways to promote your brand and expand your marketing efforts? One fun and creative way to get the word out is through the use of promotional products with your company's logo on them. Brand Recognition through Promotional Products Harness the power of brand recognition. The best marketers know that brand recognition is the secret ingredient for a company's long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. The sky is the limit to the types of products you can promote with our company logo or brand. Examples include frisbees, t-shirts, pens, mugs, golf balls, calculators, umbrellas, thumb drives and more! Online Company Store You most likely already have a website for your company with details about your pro
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Why Every Business Requires Web Promotion

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Web promotion is a simple process of increasing the exposure of your website among a target audience so that you can get more visitors on your web pages on a regular manner. The process of increasing the visibility of a website involves a lot of tasks. Some of them may seem complex and some are very easy. No matter whether they are easy or tough, you cannot avoid them when you wish to have a successful website and need to earn profit through the same. Thus, web promotion is important and you need it at every step. Irrespective of the nature, age or size of the business promotion or advertisement is imperative for getting new clients and keeping the relationship intact with the existing ones. Creating Brand Awareness Web promotion is mainly needed for creating brand awareness which is important for the modern enterprises. Modern buyers prefer to believe on the brand name and check the brand reputation. Thus, they look for the top bands of the market when buying some pr
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Make Huge Money Online Without Using Ruthless Website Interaction Tricks

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A lot of web business start-ups have worked really hard to get their visitors to be more interactive. You might believe that this is really too basic but it is honestly the truth: all you have to do is pay attention and learn from people who have got more experience than you. This can be accomplished in a lot of different ways (like reading articles that are like this one). This is all about website usability as well as the methods you use to build a positive response. Here are some things that you can do in order to make a major difference in the interactivity of your website. 1 - You need to understand your audience, so that you can engage with them in a way that they understand and that connects them. This isn't super difficult or impossible, so perhaps all of those other Online Marketers just didn't have the proper motivation to actually solve their problems. 2 - People are most interested in your content than anything else on your site. If you want people
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5 Ways to Strengthen Your Brand Identity

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How the Business of Branding Works to Meet Your Sales and Marketing Goals One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it's easy. You shake hands, strike up a conversation and build a connection. But online sales are a bit different. Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs. Moreover, today's consumers are craving more connection and authenticity from companies they do business with. And this is where business branding comes in. Your business brand defines who you are. It's the heart of your business. Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors. Branding creates an emotional co
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11 Things You Should Do to Build an Awesome Local Presence

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Local is all the rage these days as more and more businesses realise the importance of nearby audiences for more opportunities. Here are some steps you can take to make sure that your website is taking advantage of the best options for local prospects. 1. Optimise your website content To attract a local audience, you need to look trustworthy and professional. Start by making sure that your website content is fully optimised. Include concise and relevant information, such as your locations, contact numbers and email, as well as an interactive map showing where you can be found. Showcase customer stories, FAQs and a blog to have a more personal approach. 2. Go mobile According to Google and Nielsen, 75% of mobile searches for local stores and services lead to a store visit, a purchase, more research, or a call. This undeniable opportunity cannot be missed by local SMBs. Make sure to incorporate mobile response into your game. 3. Get found in listings and directo
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